Article by @sophie_smpr
Last month I blogged about the changes to the Google algorithms, mentioning that the next generation of the Google Penguin update was fast approaching. Last week Matt Cutts, head of Google’s web spam team, posted a video (below) about the update confirming that it will be rolled out within the next few weeks.
As the video explains, the second generation Penguin is aiming to cut link spam even further and should definitely not be ignored. Matt Cutt’s explains that we should all be constantly trying to “Make a great site, that users love, that they will want to tell their friends about, bookmark, come back to, visit over and over again, all the things that make a site compelling”
Take time in the next coming weeks to ensure that you are following the rules, this way it is unlikely that the algorithm changes and the Penguin 2.0 update should affect you significantly.