In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an ‘opt out’ aspect of Google which was automatically implemented and not all Google users are aware that Big Brother is fine tuning their search results. (more)
Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever.
Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective marketing elements such as email campaigns. (more)
Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.
If you are one of the Marketing / PR firms that this has happened to, you must be asking the question why? If you are sensible, you will re-evaluate your strategy and change your ways to ensure it doesn’t happen with any more of your clients. (more)
With the public sector bracing themselves for sweeping budget cuts to be announced later this year, 2011 is likely to be another difficult year for suppliers to local councils. Throughout the remainder of 2010, local authorities will likely be tripping over themselves to complete major projects while they still have the budget allocation to do so, and companies searching for a lucrative council tender will have to ensure that their tender bids are delivered as professionally as possible if they hope to proceed to tender invitation.
But before the invitation to tender, suppliers will of course be faced with the pre-qualification questionnaire (PQQ) (more)
