December 15th, 2011
1 Comment »

An introduction to SMPR’s newest recruit Donna Liebenberg

No Gravatar

I am Donna Lindsey Liebenberg, waving all the way from the Simply Marcomms HQ in Coventry. *Waves*

I joined the SMPR team in the Summer of 2011 as Online PR & Marketing Assistant.  Originating from Cape Town, South Africa, I relocated to the UK two years ago. I am often asked why I moved and I think the only reason is-I never want to stop learning!

I have gained life experience in abundance in the UK and I have now taken the step into online PR and marketing with nothing but the teenage social media experience. In my new role at SMPR I have been discovering more about social media daily and the things I discover, are worth sharing.

So I will continuing learning daily and in the spirit of social media marketing, I want to share my thoughts, initially on the “hot topic” of Google+.

Follow me on:

Twitter

Google+

Simply Marcomms Facebook

LinkedIn

Thanks, Donna!

Read More »
November 23rd, 2011
No Comments »

Online PR – When no news is bad news….

No Gravatar

Earlier this month I received an email from Google which made my day.  Here’s why, the search engine giant announced the freshest news possible would now show up in search results thanks to its new and improved algorithm.  Google’s Latest Algorithm update – The ‘Freshness update’ as it has been coined is supposed to affect up to 35% of search queries as the search giant aims to deliver more recent, up-to-date and relevant search results.This includes searches for recent events, industry updates, and best of all….current news items.

What does the Google Freshness update mean for your website?

The update doesn’t necessarily mean that all your older content will drop off, nor that existing historical news on your site is worthless, Google will still index older pages, however, it does mean is that you will need to update your website and blog more frequently.

These days we have more control than ever in delivering news and corporate messages directly to customers via news sites, blogs and through social media networks.  Google’s update rewards fresh and relevant content. There is no doubt that this update brings more opportunities for PR to influence your search results.

Read More »
October 31st, 2011
No Comments »

Leveraging LinkedIn for marketing success

No Gravatar

Over 2 million business professionals have joined LinkedIn over the last 9 months making the total number of users in the UK total nearly 6 million.  Earlier in the year, before its successful IPO, LinkedIn announced that 100 million users worldwide are now using the professional networking site.  LinkedIn can offer significant business development opportunities.  It is a perfect B2B marketing platform and can enable users to easily connect and engage with the major players within the construction industry.

Get connected with your industry peers and your target audience

By using the in-depth search functionality, you can quickly find, people, companies and groups that are relevant to your industry.  You can connect to the people, follow the companies and join the groups.  Once part of a LinkedIn group you can start a discussion, participate in someone else’s conversation and share your marketing wares.  LinkedIn enables you to become part of relevant Construction Industry Groups.  If you take the time to engage within groups, you can quickly become a thought leader and gain new relevant connections.

Read More »
September 30th, 2011
No Comments »

Hot off the press! Utility Business – Autumn 2011

No Gravatar

SBGI Utility Networks is a leading membership organisation providing advocacy and representation for its members. Utility Business is the Division’s quarterly publication offering a quality source of authoritative and reliable industry information and features, addressing topics across the utilities sector as well as reporting on SBGI’s activity on behalf of its members.

If you are interested in reaching the Utility sector via UB, contact us for the media information

You can download the 2011 Media Pack from the Utility Business Blog .  Advertisers can benefit from increased viability and online coverage through the blog at www.utility-business.org where they can submit editorial and content which will be shared with the blog subscribers.


Read More »
« Older Entries

  • Subscribe by email

    Enter your email address:

  • Award Winning PR Firm

  • Recent Posts

  • Recent Comments

  • Tags