Comments on: Are PR companies keeping up with the times? What exactly should you expect from your PR company? http://b2bseoblog.co.uk/2009/07/are-pr-companies-keeping-up-with-the-times-what-exactly-should-you-expect-from-your-pr-company/ Simply MarComms - B2B SEO Blog Fri, 16 Dec 2011 11:28:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shaun Prasser http://b2bseoblog.co.uk/2009/07/are-pr-companies-keeping-up-with-the-times-what-exactly-should-you-expect-from-your-pr-company/comment-page-1/#comment-1083 Shaun Prasser Mon, 19 Apr 2010 18:46:59 +0000 http://b2bseoblog.co.uk/?p=181#comment-1083 The easiest way to build traffic to your website is through backlinks. It is the most amazing way to drive traffic to your site.This is a true asset if we are dealing with a site that will flood up visitors. High quality backlinks is a plus. Although wide array of choices of backlinks but I prefer one way backlinks. Although there are many ways to drive visitors, but for me, I personally choose backlinks because in this way your site will flood out of visitors and the more traffic, the more money will come to your pocket. The easiest way to build traffic to your website is through backlinks. It is the most amazing way to drive traffic to your site.This is a true asset if we are dealing with a site that will flood up visitors. High quality backlinks is a plus. Although wide array of choices of backlinks but I prefer one way backlinks. Although there are many ways to drive visitors, but for me, I personally choose backlinks because in this way your site will flood out of visitors and the more traffic, the more money will come to your pocket.

]]> By: David Spencer http://b2bseoblog.co.uk/2009/07/are-pr-companies-keeping-up-with-the-times-what-exactly-should-you-expect-from-your-pr-company/comment-page-1/#comment-397 David Spencer Thu, 03 Dec 2009 16:36:12 +0000 http://b2bseoblog.co.uk/?p=181#comment-397 Interesting blog and agree with your points. It should also be noted that in order to optimise releases for SEO you need to understand what the client's customer will be searching for on google and other search engines. This means that the PR consultant must have a sound understanding of the business and perhaps even have access to some of the client's analytics from the website - what keywords are used to find the website for instance? Its not one way traffic using online/digital PR but rather a joint learning exercise. It also means that if the PR consultant is good and does understand both the client's market and the relevant media, then they are best placed to optimise coverage in online journals and to ensure that this coverage is high up in the search. It should also go without saying that the content still has to be strong to engage the customer and build trust. Also what about self publishing through microsites, linked in and other digital networking opportunities? Interesting blog and agree with your points. It should also be noted that in order to optimise releases for SEO you need to understand what the client’s customer will be searching for on google and other search engines.

This means that the PR consultant must have a sound understanding of the business and perhaps even have access to some of the client’s analytics from the website – what keywords are used to find the website for instance? Its not one way traffic using online/digital PR but rather a joint learning exercise.

It also means that if the PR consultant is good and does understand both the client’s market and the relevant media, then they are best placed to optimise coverage in online journals and to ensure that this coverage is high up in the search. It should also go without saying that the content still has to be strong to engage the customer and build trust.

Also what about self publishing through microsites, linked in and other digital networking opportunities?

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