Publish Press Releases Online and bring relevant customers to your website

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The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first place. The level of ‘traffic’ or enquiries to your website can be improved by employing various methods of ‘search engine optimisation’ (SEO) and using Online PR to reach your target audience and provide them with relevant results related to their original Google search enquiry.

One sure fire way of attracting relevant customers to your site is for your company to appear in the search results when they are looking for your products and services. Remember, if they already knew your web address, the chances are you are already doing business with them – the key to surviving the credit crunch is growing your business by taking new customers on board.

Submit press releases for publication to relevant industry news portals. Publishing Search Engine Optimised PR Online enables ‘web crawlers’ to find your news and therefore index it, thus improving the ranking of your own site. SEO Press Releases allow your target audience to click on various keywords throughout the body of text and go directly through to relevant pages of your website. Reciprocal links generate an increase in traffic. Google likes nothing more than relevant content and if you are deemed to be offering relevant links via keyword rich text in the form of optimised Press Releases, you will notice a change in the ranking of your site on the search engines.

Put it this way, if a potential customer stumbles upon your news article via the internet, it is almost pointless if the reader has to move away from your Press Release to conduct a separate search to find your company details – make it easy for them to click through to your site, to your products and your services.

You can optimise your news articles for just £36 to a relevant Industry News portal by visiting Industry Today or click here to get started!

For more information about B2B SEO, strategic marketing, press release distribution, strategic marketing, online PR, SEO (search engine optimisation), visit www.simplymarcomms.co.uk or subscribe to this blog here

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