Publishing Search Engine Optimised News

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Optimising your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors.

The optimisation of B2B Press Releases means that you don’t have to be on Page 1 of Google in order to get found by your customers because your news will naturally be picked up in a variety of places and seen by the right people at the right time, if published within a relevant publication for your industry. Relevant Industry publications, attract a relevant audience. If your Press Release appears within an industry specific publication, you will stand a greater chance of being found by a relevant audience.

If you are trying to attract new enquiries to your website or to raise the profile of your company or brand, one of the best ways to do this is by constructing regular, relevant news articles about your products or services. You will need to consider the search terms that your ideal customer would type into a search engine such as Google and include these within the body of text.

These are your keywords or key messages. For example if your main area of expertise is ‘sheet metal fabrication’ then you would include the term within your Press Release and also use variations of the term to ensure that you have covered other phrases that your customers may use eg sheet metal fabricators, sheet metalworkers etc.

If you submit your news items to a Press Release distribution / press release publication portal such as Industry Today, you will then have the opportunity for your news to appear within one of the following industry specific categories:

Aerospace Industry
Agriculture Industry
Asbestos Industry
Automotive Industry
Built Environment Industry
Chemicals Industry
Construction Industry
Demolition Industry
Electrical Industry
Energy & Environment Industry
Engineering Industry
Finance Industry
FM & Building Maintenance Industry
Health & Safety Industry
HVAC Industry
IT Industry
Manufacturing Industry
Nuclear Industry
Packaging Industry
Pharmaceutical Industry
Plant Hire Industry
PR & Marketing Industry
Recycling & Waste Industry
Roofing Industry
Security Industry
Telecoms Industry
Transportation & Logistics Industry

Potential customers can subscribe to the news posted within their chosen industry category and they will receive your news via their inbox almost as soon as it is published.

You can also include optimised links within the body of text that direct your target audience to relevant pages of your own website. If you have upgraded and chosen to optimize your Press Release, you will find guidelines as to how to include relevant hyperlinks within the text and once submitted, your news will appear on the front page of the relevant industry category, ready to be read by a relevant audience.

If you want to know ‘How do I publish my press release for free?’, all you need to do is create an account and then cut and paste your article into the relevant fields and submit this to the editorial team of Industry Today.

If you publish news for free on Industry Today, it will be picked up by a relevant audience however, they will not be able to link through to your own website without leaving your news item and conducting further searches of their own or by cutting and pasting your web address into their browser.

It is important to make it easy for your target audience to find what they are looking for, when they are looking for it and with this in mind it is worth considering the investment of optimizing your Press Release so that all the hard work is taken out and finding your website is made easy.

It is a well known fact that when people ‘surf the net’, they are keen to find what they are looking in as short a time as possible so make sure you bear this in mind when publishing any news items. A well placed hyperlink may mean that you receive new business leads from relevant customers when they have a need for your products or services.

For further information about search engine optimization or publishing optimised Press Releases, visit the Industry Today FAQ section.

To publish and distribute your Press Releases online click here.

For more information about press release distribution, strategic marketing, online PR, B2B SEO (search engine optimisation), visit or subscribe to this blog here

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