With recent advances in High Definition (HD) video equipment, it is now more cost effective than ever to showcase your business with a corporate video production using digital video technology.  Gone are the days where corporate video was solely for organisations with bottomless marketing budgets, with the digital generation comes as a new breed of innovative companies that are grasping the low cost video revolution and adding digital video as a key part of their online marketing strategy.

Digital Video gives viewers an insight into your business, and adds a certain personality that cannot be conveyed through traditional communication methods such as printed media, emails and newsletters.

Video really does give organisations the potential to deliver a compelling message to the viewer, and convey the message in a way more traditional forms of media cannot. Viewers can get an idea of exactly who they will be dealing be given a real flavour of the organisation in question.

With the obvious benefits of businesses utilising social media networks, and the staggering number of individuals and organisations linking digital video content to social media groups there has never been a more costs effective time utilise digital video within your corporate message. Digital Video can be distributed in a host of formats to ensure the widest possible audience, including DVD, YouTube and the mobile phone.

Publishing your video online has additional benefits as your videos can be distributed with specific keywords, and tags that help drive the search engine traffic directly to your video, from there the messages within your video content can ensure that potential customers are directed directly to your call to action.   We optimise all video for search against your priority keywords and keyword phrases and the results in the Search Engine Results pages (SERP’s) are outstanding.

It was reported by Nielson/Net Ratings that “YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly” which means that the distribution of your video online could result in your message being viewed by an audience size previously unimaginable.

Common video content regularly used by companies includes:

• Corporate Video
• Training Video
• Website Video
• Blog Video
• Exhibition and Event Highlights
• Company Communications
• Instructional Videos
• Health and Safety Video
• Product Demonstrations
• Product Launch
• Video Case Studies
• B2B Presentations
• Client Testimonials
• Case Studies
• Contract Case Studies

Digital Video can also be edited indefinitely, and much quicker and far more cost effectively than traditional video methods, and with the ability to include still photographs, graphics, independent voice over and narration within your video, your video content has the potential to be used in different many formats in the future without the requirement of repeat filming costs.

An example of a typical B2B video can be found here.

SMPR can provide corporate video production using the latest Canon HDSLR camera’s, capturing both still images and video formats from 640×480 (suitable for YouTube, your website or B2B Blog) up to full 1080i HD video resolution.

With prices from as little as £495 including editing, it has never been more cost effective to create a corporate video project and deliver a truly imaginative message.