Utilise your Facebook for Business

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Many people are still not convinced that Facebook is a viable B2B medium, I have recently had a quick look at a Facebook Introductory Guide published by Hubspot and found some key steps for getting started on Facebook to achieve your business goals.

An increasingly important asset for any business, is social media and inbound marketing; businesses taking steps in this direction are able to engage with potential buyers on the web.

It is true! Facebook is not a time-waster; it is a great tool for connecting with people, engaging with your potential customers and current clients. Social media channels, including Facebook, are a great way to increase your online footprint.

According to the guide, Facebook currently has over 750 million active users, and your potential customers are part of these figures.

The guide set out some useful tips for businesses to start engaging; it also outlined some goals you should look at achieving with Facebook:

Business Goals for Using Facebook

There are a number of good reasons for businesses to participate in and maintain a presence on Facebook:

  • Get found by people who are searching for your products or services
  • Connect and engage with current and potential customers
  • Create a community around your business
  • Promote other content you create, including webinars, blog articles, or other resources
  • Generate leads for your business

This EBook discusses how to use Facebook to achieve these business goals, for more information have a look at the guide here.

Once you are fully set up, let me know your thoughts on this social media channel and the impact it has had on your marketing strategy.

Till then, Happy Facebook’ing!

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