Energy & FM Industry PR & Marketing Case Study

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SMPR have launched a new range of case studies to demonstrate their work, skills and results within the construction, energy & FM industries.

Client: Camfil Farr

Sector: Energy & FM

Service: Full service on & offline PR – 2 x campaign

Duration: Ongoing


Energy PR & FM PR

The Client

Camfil Farr is the global leader in air filtration and clean air solutions. With UK headquarters and manufacturing plant in Lancashire, Camfil Ltd has 200+ employees, and had a turnover of £20million. Camfil demonstrates how air filters directly influence energy consumption within air handling units that heat, cool and clean the air of approximately 60,000 air conditioned buildings in the UK. They differ from competitors by producing filters that deliver a tangible reduction in both energy consumption and carbon emissions. Low energy air filters typically save 30% in energy consumption. The filters need to be changed less frequently than competitor products, saving energy, reducing CO2 and landfill waste. They demonstrate the best energy efficiency over an extended life cycle period, typically 18 months- 2 years. Return on investment is typically 1 – 3 months.

The Challenge

One of Camfil’s key business objectives is to educate FM’s, Building and Estates Managers and Energy Managers about the substantial financial and energy saving opportunities that exist by replacing existing air filters with Low Energy Air Filters. SMPR were employed in 2009 to raise the profile of their HVAC air filters and the energy saving potential of installing them in Air Handling Units to FM’s and & Estates Directors in the UK Construction and Facilities Management sector. Using a combination of traditional PR and results driven online PR /social media marketing, SMPR were tasked with repositioning the air filters, as ‘low energy air filters’ and getting that message into the Boardroom of major organisations and estates.


Bill Wilkinson – Managing Director, Camfil Farr says:

“SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the ‘Plant Room to the Board Room’. SMPR has shaped our market, won us 5 industry awards and repositioned our products, creating a significant competitive advantage.

“The online PR campaign has helped increase our sales by 15% (3m). A paradigm shift. SMPR are a delight to deal with and good fun. If you spend money on PR and want a measurable return, look no further”



Energy Efficiency PR


More SMPR industry specific case studies can be found here

Online PR Services

SMPR specialises in bespoke B2B PR packages for the Energy & Utilities Sector.  Our Energy PR services include:

For more information on Energy Industry PR Services from SMPR call us on 0870 199 4044 or email

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