Marketing with SlideShare – the presentation sharing platform

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Article by @KirstieColledge

SlideShare is the world’s largest community for sharing presentations. Recently acquired by Linkedin, it has 60 million monthly visitors and 130 million pageviews and is amongst the most visited 200 websites in the world.  Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. So how can you use SlideShare as part of your marketing mix?

SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content.  SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals and organisations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.  Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.

Some things that you can do on SlideShare

  • Upload presentations publicly or privately
  • Download presentations on any topic and reuse or remix
  • Embed presentations on blogs, websites, company intranets
  • Share on Twitter, Facebook, LinkedIn
  • Leadshare: generate business leads with your presentations, documents, pdfs, videos
  • Slidecast: sync mp3 audio with slides to create a webinar
  • Embed YouTube videos inside SlideShare presentations

Any organisation can set up a free account on SlideShare and use this as one of the publishing platforms within their online channels. SlideShare presentations now support hyperlinks allowing users to fully optimise presentations making it easier for their audiences to find more information from the user’s main website.  For each presentation published using SlideShare, an embed code is provided allowing you to create blog posts, website updates including the full presentation.

SlideShare is a highly measurable online channel.  You can see how many people have viewed each publication and from which source, so if you use the embed code, you will be able to see which publishing channel yields the best results/leads per presentation.

SlideShare Marketing Tips:

Repurpose existing presentations – You probably have hundreds of powerpoint presentations within your organisation these can be repurposed for SlideShare. Case Studies, Sector Profiles, Capability Presentations, Service Presentations can all be repurposed and used. – Remember to create a presentation that works without a voice delivery – you should review and revise and slides on presentations that are likely to require explanations.

Optimise the presentation including hyperlinks prior to loading on to SlideShare – Always include a clear call to action (CTA)—if a viewer has made it to your final slide, he or she is interested! Always link through to somewhere where they can contact you.

Optimise the presentation for search engines – Give the presentation a descriptive title including relevant keywords, a description about the presentation.

Share the presentation – Use the ‘share’ icons to gain maximum exposure of your presentation by sharing throughout your social spaces. Embed it onto your website and blog, add the link to your Linkedin profile, get others to do the same.

Measure the results – look back on SlideShare uploads to see the number of views you have had from previously published content. Look at which platforms have been used to share your content. Is it Linkedin for example? Check out the embed code links and use your Google Analytics to see what traffic has been generated by SlideShare. If you are leading visitors back to your website, make sure you have clear calls to action on your site and that you can measure each visit from original source (ie where they have come from) to goal conversion (when they become a lead).

SlideShare is a great way to get your slides out there on the web, so your ideas can be found and shared by a wide audience. Do you want to raise your company profile within a certain sector? Do you want your presentation to reach people not on your prospects database? It only takes a moment – so start uploading now, and let your presentations do the talking. Your industry will take notice and you can measure the leads generated and can spend more resource creating content that converts.

Kirstie Colledge is a committee member for CIMCIG (www.cimcig.org) and managing director of SMPR (Simply Marcomms PR) the online PR and digital communications agency for the construction industry.

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