Using Linkedin for marketing success in the FM sector

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Using Linkedin for Marketing SuccessWith over 11 million members in the UK alone, Linkedin is the social network to be on if you are a business professional as it offers a wide range of business development opportunities for your facilities management company or those targeting the FM sector.

Perfect for connecting and engaging with the major players in the FM industry; there is also many other ways that Linkedin has transformed into one of the most significant marketing platforms for the B2B sector.

Here at SMPR, we are also starting to use Linkedin to reach out to prospects for our clients, and for ourselves.  By using the in-depth search functionality, you can find people that are relevant to your FM company or services.  Ensuring that you message them personally, explaining why you think it should be beneficial for you to connect; you can build your target audience even wider.

Join the relevant facilities management groups, they are great for sharing your latest news, engaging in FM topics and meeting like-minded people.  By doing this on a regular basis you can soon become seen as an industry thought leader which will no doubt help to increase your connections and therefore increase potential prospects.

As well as this, Linkedin now offers you to get creative with your company Linkedin page! Remember it’s important to have both a personal account and a company page.  Your company page allows you to showcase your services and provide links back to your website.  You can now add banner images which link back to specific pages, as well as being able to post news updates, case studies and white papers. You can point people in to the direction of your company page after you have connected with them as a source for them to find out more information.


SMPR provides social media marketing services for the facilities management sector. To find out more call us on 0870 199 4044 or drop us an e-mail at and we will call you!

Connect with SMPR on Linkedin


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