Start using Google+ communities – they’re awesome!

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Google Plus CommunitiesIf you’re not using Google+ as one of your social media platforms, as a marketer you are missing out! Google+ is a great platform for engagement and can really help out your organic search rankings (you are using a Google product after all).

Here at SMPR HQ, we’ve really started to get into Google+ recently and are especially taking full advantage of Google+ communities – the social media platforms own version of a group or forum.

They’ve been designed to allow users to discuss and engage around certain topics, industries and interests and there are thousands to choose from. For example, we’ve been joining communities that are specifically for facilities management, energy efficiency, construction, health and safety and public relations; and have been joining relevant sector-specific communities for our clients depending on their products are services.

So what can they offer you? Well, communities are a place where you can share questions, answer other people’s questions (show off your industry knowledge!) and share any relevant content you have created. A bit like Linkedin, if a person is abusing the community rules by spamming or posting irrelevant content, a moderator will take action.

It’s easy to get started – just click on the communities tab and start searching for the industries and topics that interest you! You can even set up your own communities. Want to post something to a particular community? It’s simple – you can post directly to a community page or you use the share icons that are available on most blog posts, news articles and so on nowadays.

The only problem at the moment is that by using the share icons, Google+ doesn’t allow you to share to more than one community, nor does it allow you to share to public and a community at the same time. That means if you think your content is relevant for more than one of your communities, it’s better to go in and do it manually – and share it publicly or to your circles whilst you’re in the platform!

Join SMPR on Google+

If you have any comments or questions about Google+ communities or the platform in general, please leave a comment below, we’d love to hear from you!


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