Archive for the ‘B2B Marketing’ Category

Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]

5 Reasons to add search engine optimised links in all of your Press Releases:

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid.

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Publish Press Releases Online and bring relevant customers to your website

The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first [...]

Getting the most out of your Press Releases and News articles

Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their PR writing services. One thing to make sure of in the Web 2.0 era is that ALL of the PR content you produce [...]