“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.
Archive for the ‘B2B SEO’ Category
January 8th, 2010
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What is Search Engine Optimisation?
January 7th, 2010
How do I get my Press Release distributed?
There are a number of methods of getting Press Releases distributed although some of the distribution services that are available are more effective than others. If you are not careful, you can spend up to $200 getting just one Press Release published and distributed.
January 7th, 2010
Getting the most out of your Press Releases and News articles
Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their PR writing services. One thing to make sure of in the Web 2.0 era is that ALL of the PR content you produce [...]
Posted in B2B Marketing, B2B SEO, Digital Marketing, Online PR 
Tags: B2B Marketing, b2b press release publication, b2b press releases, B2B SEO, getting the most out of your press release, Online PR, search engine optimisation, search engine optimised press releases, SEO, SEO Press Releases, simply marcomms, SMPR, strategic marketing 
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January 7th, 2010
A Press Release – no longer just a release to the press…
Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used [...]
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