Archive for the ‘Digital Marketing’ Category

Digital Video Production

With recent advances in High Definition (HD) video equipment, it is now more cost effective than ever to showcase your business with a corporate video production using digital video technology.   SMPR can provide corporate video production using the latest Canon HDSLR camera’s, capturing both still images and video formats from 640×480 (suitable for YouTube, your [...]

B2B Digital Video, it’s all about the personality

With recent advances in High Definition (HD) video equipment, it is now more cost effective than ever to showcase your business with a corporate video production using digital video technology.  Gone are the days where corporate video was solely for organisations with bottomless marketing budgets, with the digital generation comes as a new breed of [...]

Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]

Question Your Traditional PR Firm

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.
If you are one of the Marketing / PR firms that this has happened [...]