Archive for the ‘Digital Marketing’ Category

7 Post Types to Mix Up Your Construction Blog

Guest article by @SpecifiedBy Coming up with new ideas for your blog can, at times, be very difficult. Coming up with regular educational content, that will genuinely interest readers is even tougher. Building product manufacturers in particular worry that they don’t have anything new to write about that isn’t just shamefully promoting a new or […]

How to measure the effectiveness of your online marketing activity

Article by @sophie_smpr There’s no doubt that having a digital presence and communicating with your audience via online platforms is becoming more and more important in a world that is shaped around all things digital, but it’s often hard to tell which online campaigns and platforms are working best for your company. Let’s have a […]

Social vs. Search – it’s not a competition!

Article by @sophie_smpr The increase in social has certainly made marketers step up and realise that they need to change their tactics in order to tap into their target audience; but has it replaced search marketing altogether? Having an online presence and digital footprint is vital in 2013 – but the properties of search marketing […]

Google Algorithm Update Fast Approaching – don’t get caught out

Article by @sophie_smpr Last month I blogged about the changes to the Google algorithms, mentioning that the next generation of the Google Penguin update was fast approaching. Last week Matt Cutts, head of Google’s web spam team, posted a video (below) about the update confirming that it will be rolled out within the next few […]