Archive for the ‘Digital Marketing’ Category

Changes to Google Algorithm

Article by @sophie_smpr Google algorithms and updates are a constant topic of conversation in the SEO world, and when updates to Panda & Penguin happen you are likely to know about it! With the latest Google Panda update launched around mid-March, and a BIG Google Penguin Update on the horizon let’s explore what they actually […]

Is SEO dead? No.

Article by @sophie_smpr Google is constantly releasing new updates and making changes to its algorithm, and sometimes these changes can have a real impact on our websites and their search rankings. Because of this, the debate to whether SEO is dead or not remains open, in our opinion, it’s not dead, not at all – […]

Marketing with SlideShare – the presentation sharing platform

Article by @KirstieColledge SlideShare is the world’s largest community for sharing presentations. Recently acquired by Linkedin, it has 60 million monthly visitors and 130 million pageviews and is amongst the most visited 200 websites in the world.  Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. So how can you use SlideShare as part […]

What to consider before you deliver a content marketing campaign

There have been a number of articles and blog posts produced recently about the up and coming marketing trends for 2013, what marketers should focus on and what they should scrap. Content marketing has topped the majority of lists, and whilst the age of content marketing is still strong there are some vital steps to […]