Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise. If you are one of the Marketing / PR firms that this has [...]
Archive for the ‘Digital Marketing’ Category
February 23rd, 2010
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Question Your Traditional PR Firm
January 8th, 2010
What is Search Engine Optimisation?
“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.
January 7th, 2010
Publish Press Releases Online and bring relevant customers to your website
The internet is a fantastic tool which allows even the smallest of companies to connect with a broad target audience. With even the most basic of websites, you can portray the image of being an established, large and thriving business. This is only true if potential customers can actually find your website in the first [...]
January 7th, 2010
Getting the most out of your Press Releases and News articles
Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their PR writing services. One thing to make sure of in the Web 2.0 era is that ALL of the PR content you produce [...]
Posted in B2B Marketing, B2B SEO, Digital Marketing, Online PR 
Tags: B2B Marketing, b2b press release publication, b2b press releases, B2B SEO, getting the most out of your press release, Online PR, search engine optimisation, search engine optimised press releases, SEO, SEO Press Releases, simply marcomms, SMPR, strategic marketing 
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