Archive for the ‘Digital Marketing for the Construction Industry’ Category

Infographic: Construction strategy explained

Saint-Gobain UK  have produced this great infographic that explains the Government’s construction industry strategy for the UK. It shows that there will be a 70% growth in the construction market by 2025, and will make up 10% of the UK’s employment. Explore more infographics like this one on the web’s largest information design community – […]

7 Post Types to Mix Up Your Construction Blog

Guest article by @SpecifiedBy Coming up with new ideas for your blog can, at times, be very difficult. Coming up with regular educational content, that will genuinely interest readers is even tougher. Building product manufacturers in particular worry that they don’t have anything new to write about that isn’t just shamefully promoting a new or […]

SEO’s importance in the construction market, and why it’s changing the rules of publishing

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market? Let me start by providing a statistic. While I was at, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or […]

The Tendering Process: Pre-qualification questionnaires (PQQs) and tender submissions – how to stand out from the crowd.

With the public sector bracing themselves for sweeping budget cuts to be announced later this year, 2011 is likely to be another difficult year for suppliers to local councils. Throughout the remainder of 2010, local authorities will likely be tripping over themselves to complete major projects while they still have the budget allocation to do […]