Archive for the ‘Online PR’ Category

How to measure the effectiveness of your online marketing activity

Article by @sophie_smpr There’s no doubt that having a digital presence and communicating with your audience via online platforms is becoming more and more important in a world that is shaped around all things digital, but it’s often hard to tell which online campaigns and platforms are working best for your company. Let’s have a […]

Online PR – Writing & Publishing Press Releases Online

If you have a great story that you need to share with your target audience and your current customers then a press release is what you need! Not sure how to write  a compelling press release? Not sure how to get your press release published online? Follow the tips below: Tips for writing a press […]

Google Algorithm Update Fast Approaching – don’t get caught out

Article by @sophie_smpr Last month I blogged about the changes to the Google algorithms, mentioning that the next generation of the Google Penguin update was fast approaching. Last week Matt Cutts, head of Google’s web spam team, posted a video (below) about the update confirming that it will be rolled out within the next few […]

Changes to Google Algorithm

Article by @sophie_smpr Google algorithms and updates are a constant topic of conversation in the SEO world, and when updates to Panda & Penguin happen you are likely to know about it! With the latest Google Panda update launched around mid-March, and a BIG Google Penguin Update on the horizon let’s explore what they actually […]