SBGI Utility Networks is a leading membership organisation providing advocacy and representation for its members. Utility Business is the Division’s quarterly publication offering a quality source of authoritative and reliable industry information and features, addressing topics across the utilities sector as well as reporting on SBGI’s activity on behalf of its members. If you are [...]
Archive for the ‘Online PR’ Category
The marketing power of the online Case Study
Case Studies are vastly under-used in construction marketing, yet, when properly executed, can be one of the most powerful tools in a Marketer’s toolkit. A case study, also known as a ‘Project Profile’ or a ‘Success Story’ can provide your next client with all the information he/she needs when selecting a contractor, specifying a product [...]
Customer Communications – The power of digital
It has never been so easy or cost-effective to communicate with your existing clients and customers and also to reach out to target audiences and engage with prospects. Construction Marketers can integrate relatively simple measures into the marketing mix and see real, measurable and often instant results. Developing a content rich CMS driven website which [...]
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