Monthly Round Up – July 2013

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We hope you have all been enjoying the great British heat-wave; we certainly have here at SMPR HQ! As always, it’s been another busy month and there is definitely lots more exciting news to come in the upcoming months but for now… enjoy the update!

SAVORTEX praised for ‘Innovation for sustainable procurement for Smart Buildings’

SAVORTEX and the Institution of Mechanical Engineers recently held a thought-leaders seminar and networking event at ImechE headquarters, London.

Influential speakers from CBRE, Frost & Sullivan, Sodexo and The University of Greenwich delivered presentations on the importance of sourcing innovative, low energy technology for UK building premises and how to encourage sustainable procurement for a greener future.

Read more here.

New Camfil Imperial College case study

An air filter trial was recently carried out for Imperial College, London by ABS Consulting and Camfil.

The results showed improved air quality, reduced waste, energy consumption and CO2 emissions for Imperial College London – Delivering savings of over £50,000.

Download the full case study


7 Post Types to Mix Up Your Construction Blog

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Construction Blog Post IdeasGuest article by @SpecifiedBy

Coming up with new ideas for your blog can, at times, be very difficult. Coming up with regular educational content, that will genuinely interest readers is even tougher.

Building product manufacturers in particular worry that they don’t have anything new to write about that isn’t just shamefully promoting a new or existing product.

But sometimes, just thinking about the format of your post can lead to inspiration, or even better, will allow you to reformat an old post to get more life out of it.

Here’s a quick look at 7 different blog formats to freshen up your content.

#1. The List

The list post is probably the most popular type of blog post around. It’s a great way to aggregate and order your thoughts on a particular subject or topic and provide a nice and simple format for your blog posts.

It could be ‘10 Things to Look out for When Specifying…’ or ‘5 Reasons Why X is Better Than Y…’ whatever it is, people love them because, when done well, they are very useful and easy to read.

#2. How-to…

The how-to post is another very popular and common post format, and one that is very important to building product manufacturers.

These can be used to provide really educational content for specifiers. Explaining how your products work, how to install them, maintain them etc. are good places to start.

They are also great at generating traffic from organic searches, as their titles tend to be good search terms.

Start using Google+ communities – they’re awesome!

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Google Plus CommunitiesIf you’re not using Google+ as one of your social media platforms, as a marketer you are missing out! Google+ is a great platform for engagement and can really help out your organic search rankings (you are using a Google product after all).

Here at SMPR HQ, we’ve really started to get into Google+ recently and are especially taking full advantage of Google+ communities – the social media platforms own version of a group or forum.

They’ve been designed to allow users to discuss and engage around certain topics, industries and interests and there are thousands to choose from. For example, we’ve been joining communities that are specifically for facilities management, energy efficiency, construction, health and safety and public relations; and have been joining relevant sector-specific communities for our clients depending on their products are services.

So what can they offer you? Well, communities are a place where you can share questions, answer other people’s questions (show off your industry knowledge!) and share any relevant content you have created. A bit like Linkedin, if a person is abusing the community rules by spamming or posting irrelevant content, a moderator will take action.

How to measure the effectiveness of your online marketing activity

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Measuring effectiveness of online marketingArticle by @sophie_smpr

There’s no doubt that having a digital presence and communicating with your audience via online platforms is becoming more and more important in a world that is shaped around all things digital, but it’s often hard to tell which online campaigns and platforms are working best for your company. Let’s have a look at the metrics you can use to see which work the best, and which aren’t working at all.

It’s easy to measure how many people are seeing the content (number of views) that you have put out there as Google analytics provide page views, e-mail marketing systems provide open rates, and press release distribution services will provide pickup views.

Views are great and provide you with a general understanding of your reach, but how do you measure the effectiveness of turning these views in to leads?

Take a look at your audience that has ‘opted-in’

These people are a good starting indicator, after all they have chosen to receive information or engage with your company – so they have already shown an interest. You can measure your online network by having a look at your subscriber rates and followers on social media platforms.

However, this said the number is not as important as the level of engagement you are receiving. You could have thousands of followers of twitter, but if none of them ever engage with your content or campaigns then how trustworthy are the numbers? If this is the case, instead of trying to increase your follow base, focus on increasing your engagement levels. Twitter & Google+ are great platforms that allow you to join in conversations.