With recent advances in High Definition (HD) video equipment, it is now more cost effective than ever to showcase your business with a corporate video production using digital video technology. Gone are the days where corporate video was solely for organisations with bottomless marketing budgets, with the digital generation comes as a new breed of [...]
Posts Tagged ‘B2B Marketing’
May 18th, 2010
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B2B Digital Video, it’s all about the personality
January 7th, 2010
Getting the most out of your Press Releases and News articles
Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their PR writing services. One thing to make sure of in the Web 2.0 era is that ALL of the PR content you produce [...]
Posted in B2B Marketing, B2B SEO, Digital Marketing, Online PR 
Tags: B2B Marketing, b2b press release publication, b2b press releases, B2B SEO, getting the most out of your press release, Online PR, search engine optimisation, search engine optimised press releases, SEO, SEO Press Releases, simply marcomms, SMPR, strategic marketing 
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January 7th, 2010
A Press Release – no longer just a release to the press…
Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used [...]
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