With recent advances in High Definition (HD) video equipment, it is now more cost effective than ever to showcase your business with a corporate video production using digital video technology. Gone are the days where corporate video was solely for organisations with bottomless marketing budgets, with the digital generation comes as a new breed of [...]
Posts Tagged ‘b2b online pr’
May 18th, 2010
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B2B Digital Video, it’s all about the personality
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January 8th, 2010
What is Search Engine Optimisation?
“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.
January 7th, 2010
A Press Release – no longer just a release to the press…
Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used [...]
July 7th, 2009
Getting the most out of your Press Releases and News articles
Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you [...]
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