Posts Tagged ‘b2b online pr’

What is Search Engine Optimisation?

“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.

A Press Release – no longer just a release to the press…

Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used […]

Getting the most out of your Press Releases and News articles

Press Releases are the most cost effective, relevant way of announcing current news to a targeted audience. There are plenty of Marketing & PR firms out there, eager to offer you their press release writing services. One thing to make sure of in the Web 2.0 era is that ALL of the news content you […]

Invest in online marketing and pr – A survivors guide

The economic climate is taking its’ toll on most businesses and as a rule, marketing departments are tightening their belts. Although saving money is at the forefront of everyone’s mind right now, surely the emphasis ought to be on marketing results and ROI? After all, experts are predicting that online spend will rise at the […]