The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get [...]
Posts Tagged ‘B2B SEO’
January 21st, 2010
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Offline Media V’s Online Media:
January 18th, 2010
5 Reasons to add search engine optimised links in all of your Press Releases:
There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid.
Posted in B2B Marketing, B2B SEO, Online PR 
Tags: B2B SEO, distribute press release, hd video, inbound links, measure the effectiveness of your press releases, Online PR, Press Release Distribution, press release writing, publish and distribute press releases, publish press releases, search engine optimisation, simply marcomms 
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January 14th, 2010
What is the benefit of including optimised links in my Press Release?
Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts [...]
January 8th, 2010
What is Search Engine Optimisation?
“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.
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