Posts Tagged ‘construction market’

Customer Communications – The power of digital

It has never been so easy or cost-effective to communicate with your existing clients and customers and also to reach out to target audiences and engage with prospects.  Construction Marketers can integrate relatively simple measures into the marketing mix and see real, measurable and often instant results. Developing a content rich CMS driven website which […]

SEO’s importance in the construction market, and why it’s changing the rules of publishing

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market? Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or […]