Posts Tagged ‘content marketing’

Marketing with SlideShare – the presentation sharing platform

Article by @KirstieColledge SlideShare is the world’s largest community for sharing presentations. Recently acquired by Linkedin, it has 60 million monthly visitors and 130 million pageviews and is amongst the most visited 200 websites in the world.  Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. So how can you use SlideShare as part […]

What to consider before you deliver a content marketing campaign

There have been a number of articles and blog posts produced recently about the up and coming marketing trends for 2013, what marketers should focus on and what they should scrap. Content marketing has topped the majority of lists, and whilst the age of content marketing is still strong there are some vital steps to […]

Online PR for the FM industry – effective use of case studies

Article by @sophie_smpr If executed properly, case studies can be the most powerful tool for Facilities Management professionals and help companies produce excellent content marketing to share and distribute to their target audience. Your next client could be looking at your website when trying to select a product or service.  If case studies are available […]

Not using Slideshare for content marketing? You should be!

Content marketing is critical for any business, but even more so for B2B. Just because you’re selling to business, it doesn’t mean that visual marketing isn’t important – you’re still selling to people!