Posts Tagged ‘inbound links’

Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google. Personalised Search is […]

5 Reasons to add search engine optimised links in all of your Press Releases:

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid.

What is Search Engine Optimisation?

“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.