Posts Tagged ‘Online marketing’

How to measure the effectiveness of your online marketing activity

Article by @sophie_smpr There’s no doubt that having a digital presence and communicating with your audience via online platforms is becoming more and more important in a world that is shaped around all things digital, but it’s often hard to tell which online campaigns and platforms are working best for your company. Let’s have a […]

Harnessing the power of online marketing communications

This article first appeared in ECA Today – March 2012 which can be found here. The new media landscape offers huge opportunities for contractors to reach their marketplace,  says CIMCIG’s Kirstie Colledge, Director of Online PR Agency SMPR – So why are so few of us doing it?   It has never been so easy […]

Leveraging LinkedIn for marketing success

Over 2 million business professionals have joined LinkedIn over the last 9 months making the total number of users in the UK total nearly 6 million.  Earlier in the year, before its successful IPO, LinkedIn announced that 100 million users worldwide are now using the professional networking site.  LinkedIn can offer significant business development opportunities.  […]

Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google. Personalised Search is […]