Posts Tagged ‘PR and Marketing’

Online PR – When no news is bad news….

Earlier this month I received an email from Google which made my day.  Here’s why, the search engine giant announced the freshest news possible would now show up in search results thanks to its new and improved algorithm.  Google’s Latest Algorithm update – The ‘Freshness update’ as it has been coined is supposed to affect […]

Leveraging LinkedIn for marketing success

Over 2 million business professionals have joined LinkedIn over the last 9 months making the total number of users in the UK total nearly 6 million.  Earlier in the year, before its successful IPO, LinkedIn announced that 100 million users worldwide are now using the professional networking site.  LinkedIn can offer significant business development opportunities.  […]

Customer Communications – The power of digital

It has never been so easy or cost-effective to communicate with your existing clients and customers and also to reach out to target audiences and engage with prospects.  Construction Marketers can integrate relatively simple measures into the marketing mix and see real, measurable and often instant results. Developing a content rich CMS driven website which […]