Posts Tagged ‘Press Release Publication’

What is the benefit of including optimised links in my Press Release?

Marketing teams across the world write hundreds of Press Releases each day but there is still an alarming rate of ‘PR Professionals’ that don’t understand that these can contribute to their search engine optimisation efforts as well as raising awareness of the subject in hand. PR and Marketing firms should already be concentrating their efforts […]

What is Search Engine Optimisation?

“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.

Publishing Search Engine Optimised News

Optimising your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors.