Online PR isn’t too dissimilar to traditional offline PR methods, the aim remains the same, gaining coverage for your company, your brand or your b2b products & services and driving traffic to your website. We will increase your online visibility and influence your online audiences. If you want to increase [...]
Posts Tagged ‘search engine optimisation’
June 2nd, 2010
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Online PR
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May 6th, 2010
SEO’s importance in the construction market, and why it’s changing the rules of publishing
How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market?
Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or started [...]
March 1st, 2010
Google’s ‘Personalised Search’ and the implications for SEO
In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]
February 23rd, 2010
Question Your Traditional PR Firm
Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise.
If you are one of the Marketing / PR firms that this has happened [...]
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