The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get [...]
Posts Tagged ‘search engine optimisation’
5 Reasons to add search engine optimised links in all of your Press Releases:
There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid.
What is Search Engine Optimisation?
“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.
How do I get my Press Release distributed?
There are a number of methods of getting Press Releases distributed although some of the distribution services that are available are more effective than others. If you are not careful, you can spend up to $200 getting just one Press Release published and distributed.
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