Posts Tagged ‘search engine optimisation’

Question Your Traditional PR Firm

Many Marketing & PR Firms have been hit hard by the economic climate as a result of their client’s budgets being slashed, some have been dropped all together and the marketing function has been taken back in-house as a cost saving exercise. If you are one of the Marketing / PR firms that this has […]

Offline Media V’s Online Media:

The future of offline media is clearly in jeopardy, Contract Journal being the latest casualty. The unfortunate truth for publishers of hard copy journals is that in house marketing experts and PR professionals around the world are fast coming to terms with the fact that the quickest, most efficient and cost effective way to get […]

5 Reasons to add search engine optimised links in all of your Press Releases:

There are many resources about press release writing which you may find helpful, these tend to give useful guidelines and templates and many include tips on things that work best and what to avoid.

What is Search Engine Optimisation?

“Search Engine Optimisation (also known as SEO) refers to “optimising” Websites and Web pages to rank well in the search engines” Peter Kent. In simple terms: Search Engine Optimisation (SEO) is a method of improving the ‘ranking’ of your website so that it appears higher in the ‘natural’ listings on search engines such as Google.