Posts Tagged ‘SEO’

SEO’s importance in the construction market, and why it’s changing the rules of publishing

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market?
Let me start by providing a statistic. While I was at ContractJournal.com, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or started [...]

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Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google.
Personalised Search is an [...]

Why your email Marketing is not working

Have you ever conducted an email marketing campaign and wondered why you have not achieved the results that you want? You’re not alone. There are hundreds of Marketing professionals experiencing the same issues, more now than ever.
Throughout the economic downturn, Marketing Professionals were forced to re-think their Marketing plans and many turned to cost effective [...]