Posts Tagged ‘SEO’

Do social signals boost SEO?

Article by @sophie_smpr After reading SEOmoz’s Guide to Social Signals for SEO one particular line grabbed my attention: “Today’s children are tomorrow’s consumers” With more of today’s generation logging on and even relying on social media channels to connect with friends, engage with brands, buy products and keep up to date on the latest news; […]

SEO’s importance in the construction market, and why it’s changing the rules of publishing

How important is search engine optimisation (SEO) to media, PR and marketing professionals in the construction and built environment market? Let me start by providing a statistic. While I was at, around 50% of visitors to the site found us via a search engine. (The remainder came chiefly from direct links, eg. newsletters, or […]

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Google’s ‘Personalised Search’ and the implications for SEO

In April 2009, Google rolled out ‘Personalised Search’ to all users, not just those who were signed in to a Gmail account. What this means is that anyone using Google is automatically presented with results that are specific to their previous searches and these are displayed above the natural results from Google. Personalised Search is […]