Posts Tagged ‘strategic marketing’

A Press Release – no longer just a release to the press…

Looking back, Press Release writing in the past was almost futile in comparison to today’s capabilities. Historically, the goal of the PR Professional was to get the client’s news published in trade journals, newspapers etc however submitting news releases to even hundreds of editors would not guarantee that this would happen. Many distribution services used […]

Publishing Search Engine Optimised News

Optimising your news/ Press Releases online is one of the best ways to attract a targeted and relevant audience to your website. This is particularly true if you are in a competitive market and your website isn’t as highly ranked on the search engines as some of your competitors.

Twitter for Business

Twitter is one of the largest social media networking sites, being used by millions of businesses across the globe. At Simply MarComms Ltd. we are a huge advocate of Twitter as a major online marketing tool which is relevant for every type of business, no matter how diverse or ‘niche’ the service you offer.

Are PR companies keeping up with the times? What exactly should you expect from your PR company?

If you have hired a PR Agency in the past or are currently using one to produce news articles or gain coverage for your company, are you getting what you pay for? How do you monitor their online performance?